Search Engine Optimization (SEO)
Search Engine Optimization (SEO) it is considered the base of online marketing that is realized through increasing of the quantity and the quality of the traffic to a web site form a search engine. A Search Engine Optimization service encompasses consultation, keyword research, copy-writing, website redevelopment, creating incoming links, submitting to search engines and finally, reporting on optimization results. The first step in Search Engine Optimization is editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The method of advertising by paying is not part of SEO and it does not have any effect on the web site’s presence on the search engines. In most of the times, SEO requires HTML modifications in the source code of the web site and that is why often SEO is included in web site development and design. Several elements from a web site can be optimized for the purpose of search engine optimization: web site designs, menus, content management systems, images, videos, shopping carts.
