Corporate Identity

Corporate Identity is the way the company presents itself. The most important way of manifestation is through branding. It is the best manner to transmit the message and the philosophy of the company. The most important elements are the name, the logo, the slogan and the set of guidelines that helps the company to communicate a certain message. There are some series of elements that defines corporate identity. Some of the most important are the colors, type fonts, page layouts that maintain a personal visual identity of the company. Many important companies invest an important amount of resources to create, develop and to maintain the visual identity after most of them realized that one of the best ways to make their clients loyal is to offer them continuity in message and image.

Corporate Identity is the concept that makes a business unique. A professional image builds trust between the clients and the result is a much more profitable marketing strategy. Corporate identities evolve continuously and new pieces of communication are incorporated frequently, following certain guidelines. It has various forms, from logos, color palettes, page layouts to fonts. Corporate identity is composed from Corporate Design, meaning logos, uniforms and Corporate Communications like advertisements, public relations, information and commercials. The basic elements that compose Corporate Identity are logo design, business card design, document header design, folder and flyer design, CD cover design, banner design, presentations and CD’s, product catalogs, promotional material design on demand.